Welcome to The Honest Field Guide® podcast.

JinJa Birkenbeuel, CEO of Birk Creative is your curious host.

The Honest Field Guide® is your go-to podcast for conversations about business, entrepreneurship, and the real work behind building something meaningful. Hosted by veteran creative strategist, journalist, and founder of Birk Creative, JinJa Birkenbeuel, this show blends raw personal stories with bold insights to help you navigate your next move—whether you're launching your first product, pitching your big idea, or just trying to stay sane while being an entrepreneur.

Ep. 70 Feat. Tracey Panek Historian, Levi Strauss & Co.

In this captivating episode, we sit down with Tracey Panek, the esteemed Historian at Levi Strauss & Co., to explore the transformative power of listening and making surprising connections that fuel creative growth. 🌟 Tracey shares invaluable insights into how being an active listener and embracing unexpected associations can shape both personal and professional journeys. As the keeper of Levi’s rich history and heritage, she knows firsthand how tapping into diverse stories can inspire innovation and redefine creativity.